http://luizrisi.com Luiz Risi Mon, 18 Mar 2013 13:10:59 +0000 http://luizrisi.com en http://luizrisi.com/BATMAN http://luizrisi.com/following/luizrisi.com/BATMAN Mon, 18 Mar 2013 13:10:59 +0000 Luiz Risi 32673 A teaser campaign promoting the upcoming Batman Begins film. The ads were running in newspapers' movie sections and in comic magazines before the movie was launched. Come to see how he did it. Batman Begins on June 17th. <img src="http://payload.cargocollective.com/1/0/3134/32673/BATMAN02•670px.jpg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/3134/32673/BATMAN02•670px_o.jpg" data-mid="187822" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/3134/32673/BATMAN03•670px.jpg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/3134/32673/BATMAN03•670px_o.jpg" data-mid="187824" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/3134/32673/BATMAN01•670px.jpg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/3134/32673/BATMAN01•670px_o.jpg" data-mid="187825" border="0" align="left"/> After the movie was launched, the campaign was supported in different medias: In the movie theaters the Batman Begins Posters were hung upside down. <img src="http://payload.cargocollective.com/1/0/3134/32673/Batman-posters670px.jpg" width="670" height="452" width_o="670" height_o="452" src_o="http://payload.cargocollective.com/1/0/3134/32673/Batman-posters670px_o.jpg" data-mid="187826" border="0" align="left"/> Outdoors, along the Batman Begins ads, bat replicas were placed to hang down from the bus stop canopy. <img src="http://payload.cargocollective.com/1/0/3134/32673/Batman.bus-670px.jpg" width="670" height="453" width_o="670" height_o="453" src_o="http://payload.cargocollective.com/1/0/3134/32673/Batman.bus-670px_o.jpg" data-mid="187831" border="0" align="left"/> RECOGNITION: Merit award at the Brazilian Creative Annual. A teaser campaign promoting the upcoming Batman Begins film. The ads were running in newspapers\' movie sections and in comic magazines before the movie was... http://luizrisi.com/SAFETY-nl http://luizrisi.com/following/luizrisi.com/SAFETY-nl Tue, 15 Jan 2013 16:27:38 +0000 Luiz Risi 4648805 Do you read the labels on your household chemicals? Probably not. In fact, most of us don't, which is how 6,000 people end up in the hospital each year with painful injuries. So we came up with a sneaky plan to change this. We went to the store, bought a large stock of household chemicals, and changed the labels by adding an extra closing sentence: "Congratulations! By reading this label, you just won EUR 1,000!" Without being seen, we placed the products back on the shelves. Then we waited for four whole weeks, and not a single winner called in – just as we'd expected. It was time to launch the “Label Lottery" campaign. The Label Lottery activated Dutch people to dive into their kitchen cabinets and look for the winning line. Those who didn’t find a winning label at least read the safety information, significantly decreasing their chances of future injury. Thanks to the campaign, 1 in 4 Dutch people now carefully follow the safety instructions on their household chemicals. And that makes everyone a winner in the Label Lottery. Label Lottery from luiz Risi on Vimeo. RECOGNITION: Gold Lamp at the Art Directors Club ADCN Nederland 2013 / Silver at the Epica Awards / Nomination at the Tomorrow awards 2012 / Two nominations at the Eurobest Do you read the labels on your household chemicals? Probably not. In fact, most of us don't, which is how 6,000 people end up in the hospital each year with painful... http://luizrisi.com/BURN http://luizrisi.com/following/luizrisi.com/BURN Tue, 17 Jan 2012 18:07:36 +0000 Luiz Risi 2404925 limited edition packaging for the energy drink Burn from Coca-Cola company. <img src="http://payload5.cargocollective.com/1/0/3134/2404925/bur-Coca-cola01.jpg" width="670" height="772" width_o="670" height_o="772" src_o="http://payload5.cargocollective.com/1/0/3134/2404925/bur-Coca-cola01_o.jpg" data-mid="12104573" border="0" align="left"/> <img src="http://payload5.cargocollective.com/1/0/3134/2404925/BURN-coca-cola02.jpg" width="670" height="772" width_o="670" height_o="772" src_o="http://payload5.cargocollective.com/1/0/3134/2404925/BURN-coca-cola02_o.jpg" data-mid="12104575" border="0" align="left"/> limited edition packaging for the energy drink Burn from Coca-Cola company. http://luizrisi.com/SAMSUNG http://luizrisi.com/following/luizrisi.com/SAMSUNG Tue, 17 Jan 2012 18:06:07 +0000 Luiz Risi 2126057 Campaign for Pink Ribbon supported by  Samsung and KPN. Barry Atsma, a famous Dutch actor who is familiar from various films that are popular by women, promised to get naked if enough Pink Ribbon phones were sold. Part of the profit of these phones was donated to cancer research. The press and television announced that “Barry Atsma is going to get naked for Pink Ribbon”. On the website the actor was covered with packages and when somebody bought a phone, onother package was removed, revealing more and more of the actor's body. Pink Ribbon is an organisation that fights against breast cancer and every year they work together with Samsung and mobile phone provider KNP to release a Pink Ribbon-phone. This time it was a special edition smartphone with a pink cover. <img src="http://payload.cargocollective.com/1/0/3134/2126057/Bari.jpg" width="670" height="404" width_o="900" height_o="543" src_o="http://payload.cargocollective.com/1/0/3134/2126057/Bari_o.jpg" data-mid="10602513" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/3134/2126057/bari02.jpg" width="670" height="404" width_o="900" height_o="543" src_o="http://payload.cargocollective.com/1/0/3134/2126057/bari02_o.jpg" data-mid="10602574" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/3134/2126057/box.jpg" width="670" height="407" width_o="900" height_o="548" src_o="http://payload.cargocollective.com/1/0/3134/2126057/box_o.jpg" data-mid="13292386" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/3134/2126057/Bari01.jpg" width="670" height="407" width_o="900" height_o="547" src_o="http://payload.cargocollective.com/1/0/3134/2126057/Bari01_o.jpg" data-mid="13292384" border="0" align="left"/> Campaign for Pink Ribbon supported by  Samsung and KPN. Barry Atsma, a famous Dutch actor who is familiar from various films that are popular by women, promised... http://luizrisi.com/CHIQUITA http://luizrisi.com/following/luizrisi.com/CHIQUITA Thu, 06 Oct 2011 09:21:35 +0000 Luiz Risi 1706007 We had to boost banana sales, using only the 2,7 centimeter Chiquita-label as a medium. Together with my brazilian friend Yomar Augusto - graphic and type designer, we created a font made with Chiquita banana peels: the Nana Serif type. Each of the letters appeared on Chiquita bananas all over Europe, temporarily instead of the normal sticker. The font was also available for free download in the Chiquita site. <img src="http://payload.cargocollective.com/1/0/3134/1706007/site-chiquita670px.jpg" width="670" height="378" width_o="670" height_o="378" src_o="http://payload.cargocollective.com/1/0/3134/1706007/site-chiquita670px_o.jpg" data-mid="13282613" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/3134/1706007/a-chiquita.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/3134/1706007/a-chiquita_o.jpg" data-mid="13282623" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/3134/1706007/a-chiquita_670px2.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/3134/1706007/a-chiquita_670px2_o.jpg" data-mid="17195691" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/3134/1706007/font670.jpg" width="670" height="408" width_o="670" height_o="408" src_o="http://payload.cargocollective.com/1/0/3134/1706007/font670_o.jpg" data-mid="12500760" border="0" align="left"/> RECOGNITION: Nomination at the Eurobest - Europe's Creative Advertising Festival and Awards 2011 We had to boost banana sales, using only the 2,7 centimeter Chiquita-label as a medium. Together with my brazilian friend Yomar Augusto - graphic and type designer,... http://luizrisi.com/IKEA http://luizrisi.com/following/luizrisi.com/IKEA Thu, 09 Jun 2011 10:20:00 +0000 Luiz Risi 1567551 IKEA 365 Campaign - To show the versatility of IKEA, we sent out a new commercial every day on television. That’s 365 unique commercials a year. This is the case study of the campaign. RECOGNITION: Silver and one nomination at the Eurobest / Silver at the Epica Awards/ Nomination at the Tomorrow awards / Nomination at the Art Directors Club Nederland / Contagious magazine - Issue 28/Q3 2011 /Advertising Age/ Global News, May 16, 2011 <img src="http://payload.cargocollective.com/1/0/3134/1567551/2IKEA_670px.jpg" width="670" height="948" width_o="670" height_o="948" src_o="http://payload.cargocollective.com/1/0/3134/1567551/2IKEA_670px_o.jpg" data-mid="18483191" border="0" align="left"/> IKEA 365 Campaign - To show the versatility of IKEA, we sent out a new commercial every day on television. That’s 365 unique commercials a year. This is the case... http://luizrisi.com/FLOWERSPEAK http://luizrisi.com/following/luizrisi.com/FLOWERSPEAK Mon, 29 Mar 2010 18:47:40 +0000 Luiz Risi 334457 Typographic studies for StrawberryFrog Amsterdam. <img src="http://payload.cargocollective.com/1/0/3134/334457/FlowerSpeak4-900px.jpg" width="670" height="461" width_o="900" height_o="620" src_o="http://payload.cargocollective.com/1/0/3134/334457/FlowerSpeak4-900px_o.jpg" data-mid="1460887" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/3134/334457/flower.speach02-900px.jpg" width="670" height="461" width_o="900" height_o="620" src_o="http://payload.cargocollective.com/1/0/3134/334457/flower.speach02-900px_o.jpg" data-mid="1460890" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/3134/334457/flower04.jpg" width="670" height="461" width_o="900" height_o="620" src_o="http://payload.cargocollective.com/1/0/3134/334457/flower04_o.jpg" data-mid="2915053" border="0" align="left"/> Typographic studies for StrawberryFrog Amsterdam. http://luizrisi.com/ILLUSTRATOR http://luizrisi.com/following/luizrisi.com/ILLUSTRATOR Thu, 29 Oct 2009 09:51:55 +0000 Luiz Risi 127257 This is a site with my illustrations: art.luizrisi.com <img src="http://payload.cargocollective.com/1/0/3134/127257/ARTLRISI4-670px.jpg" width="670" height="472" width_o="670" height_o="472" src_o="http://payload.cargocollective.com/1/0/3134/127257/ARTLRISI4-670px_o.jpg" data-mid="17195357" border="0" align="left"/> This is a site with my illustrations: art.luizrisi.com http://luizrisi.com/PRISIONER http://luizrisi.com/following/luizrisi.com/PRISIONER Wed, 07 Oct 2009 20:14:23 +0000 Luiz Risi 102263 <img src="http://payload.cargocollective.com/1/0/3134/102263/SOS670px.jpg" width="670" height="89" width_o="670" height_o="89" src_o="http://payload.cargocollective.com/1/0/3134/102263/SOS670px_o.jpg" data-mid="438224" border="0" align="left"/> http://portfolio.luizrisi.com/freebird/freebird.html <img src="http://payload.cargocollective.com/1/0/3134/102263/prisioneer.jpg" width="670" height="463" width_o="670" height_o="463" src_o="http://payload.cargocollective.com/1/0/3134/102263/prisioneer_o.jpg" data-mid="438179" border="0" align="left"/> RECOGNITION: Merit award at the Art Directors Club NY Annual 85th. / Bronze at MMonline / MSN http://portfolio.luizrisi.com/freebird/freebird.html RECOGNITION: Merit award at the Art Directors Club NY Annual 85th. / Bronze at MMonline / MSN http://luizrisi.com/VEJA http://luizrisi.com/following/luizrisi.com/VEJA Wed, 30 Sep 2009 22:12:00 +0000 Luiz Risi 95677 VEJA ANTIBACTERIAL. Kills bacteria you can't see. <img src="http://payload.cargocollective.com/1/0/3134/95677/Veja900px.jpg" width="670" height="464" width_o="900" height_o="624" src_o="http://payload.cargocollective.com/1/0/3134/95677/Veja900px_o.jpg" data-mid="409108" border="0" align="left"/> CHALLENGE: To introduce VEJA antibacterial product by emphasising its effectiveness on killing bacteria. SOLUTION: A point of sale campaign took place in supermarkets in Sao Paulo. A small loupe was placed next to the VEJA product shelf to demonstrate the fact that bacteria can't be seen with bare eyes. RESULTS: The product sales were increased by 23%. VEJA ANTIBACTERIAL. Kills bacteria you can\'t see. CHALLENGE: To introduce VEJA antibacterial product by emphasising its effectiveness on killing bacteria. ...