DNA tests are made to show us the things that make us unique. The results; are anything but unique. You can hardly tell the difference between two completely different people. Even worse, you can't tell the difference between two different companies. ATLAS believes that a DNA test should literally reveal who you are. It should have data points, but more importantly human elements. Elements that inspire you. Something that percentages certainly don't. That's why we redesigned our DNA test results to look like this. These algorithm-driven design picks cultural patterns from your ancestors and transforms them into a unique symbol of who you are, based on what you are made of. Something you can explore and interact with. Somethin you can share with the world in many shapes and forms. Role: Executive Creative Diretor