European Launch campaign for Cannon Digital DSLR collection ( digital single-lens reflex cameras) - “Made of your greatest moments”. Shot by Sophie Broadbridge. All media types including OOH. All of the props and items inside the camera body were shot separately in the studio and comped in in post production. Whilst this sounds straight forward enough - it proved challenging to piece all of the bits together in an aesthetically pleasing way. Role: Concept Art Director / Designer