CHIQUITA
BANANA FONT


Chiquita Brands International Inc. / Nana Serif Type - The goal of this campaign was to boos banana sales, using only the 2,7 centimeter Chiquita-label as a medium. Together with Yomar Augusto graphic and type designer, we created a font made with Chiquita banana peels, each of the letters appeared on Chiquita bananas all over Europe, temporarily instead of the normal sticker Role: Head of Arts / Creative Director / Art Director























RECOGNITION: Design Nomination at the Eurobest - Europe's Creative Advertising Festival and Awards 2011