CHIQUITA BANANA FONT
Chiquita Brands International Inc. / Nana Serif Type - The goal of this campaign was to boos banana sales, using only the 2,7 centimeter Chiquita-label as a medium. Together with Yomar Augusto graphic and type designer, we created a font made with Chiquita banana peels, each of the letters appeared on Chiquita bananas all over Europe, temporarily instead of the normal sticker Role: Head of Arts / Creative Director / Art Director
![](https://freight.cargo.site/t/original/i/7192b56dee7691788ef75523e1dbb0194185f6ca55f9bf7af48fd907924c91ef/Chiquita_a02.jpg)
![](https://freight.cargo.site/t/original/i/e96ec27b9118c54a8e80ce3eeb747a0df9b0a3793431de4b7d9cebb4512e698d/Chiquita_a01.jpg)
![](https://freight.cargo.site/t/original/i/0632eb29ab2ce97b6078f620942a1ee00a41cd46fb9b8a02aaffdfa63e2f7dea/Chiquita_a05.jpg)
![](https://freight.cargo.site/t/original/i/feb0f27118c8e25ce487ff686f9322af2cb2205c61c1ec8b0fbbc4cfc7d9f81f/Chiquita_a04.jpg)
![](https://freight.cargo.site/t/original/i/481faec84671de38afc7f3fc9e9b67aed021e12b38e18199c5e6805735c61fc0/Chiquita_01.jpg)
![](https://freight.cargo.site/t/original/i/632d121838e36fa4ed81cf4151d704607ed77fef04e29086e8eded2edb991a8e/newboard_oo1.jpg)
![](https://freight.cargo.site/t/original/i/6570ab802cd1bbb6665c41b180d684bd6b848138a37dca7af696a89389c77672/banana_font.jpg)
RECOGNITION: Design Nomination at the Eurobest - Europe's Creative Advertising Festival and Awards 2011