Luiz Risi
CREATIVE DIRECTOR


Brazilian & Italian passports
06 /03/1980




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Luiz Risi is a Creative Director, multidisciplinary Designer, Illustrator and Filmmaker. Born in Rio de Janeiro, he moved to Sao Paulo to study Graphic Design & Visual Communication, then started his advertising career there. Luiz worked across cultures on five continents - being based in Helsinki, Milan, Paris, Moscow and now Amsterdam for the second time. He has worked on numerous digital, ATL and integrated campaigns for many international brands winning more than his fair share of awards in the process. In his spare time Luiz is an artist, whose work has been exhibited and published in various countries around the world.

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EDUCATION


1999 – 2003 University of Fine Arts - Belas Artes, Sao Paulo, Brazil
Bachelor's degree in Graphic Design & Visual Communications : Industrial Design

1995 – 1997 Panamericana School of Art and Design, Sao Paulo, Brazil
Specialization degree in Graphic Design, Illustration & Photography / Industrial Design

2003 SENAI National Service of Industrial Learning
Specialization degree - Graphic production

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WORK HISTORY

Jan 2021 - Present
RISI Enterprises - Freelance Creative Director

Dec 2019 - Jan 2021
VMLY&R, London / Executive Creative Director

Feb 2019 - Dec 2019
GREY, Moscow / Executive Creative Director

Apr 2018 - Feb 2019
GOOGLE , Milano / Creative Lead

Nov 2014 -Apr 2018
GOOGLE , Paris / Creative Lead

Jul 2014 - Sep 2014
FHV BBDO, Netherlands / Head of Arts

Feb 2010 - Jul 2014
HAVAS Lemz, Amsterdam
Art Director and 8 months as the Head of Arts

Aug 2013 - Sep 2014
The London Police Studio / Illustrator

Nov 2009 – Dec 2009
Publicis Italy, Rome / Freelance Art Director

Oct 2009 – Nov 2009
BBDO, Moscow, Freelance Art Director

Aug 2009 – Sep 2009
Strawberryfrog Amsterdam / Freelance Art Director

May 2008 – Aug 2009
Dentsu, Amsterdam / Art Director

Jan 2007 – May 2008
HAVAS - Euro RSCG Helsinki, Finland / Art Director

Jul 2006 – Dec 2006
Ogilvy Sao Paulo, Brazil / Art Director

Jan 2006 – Jul 2006
Draft FCB Sao Paulo, Brazil / Art Director

Nov 1999 - Dec 2005
JWT Sao Paulo, Brazil / Art Director

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SOFTWARE SKILLS

Photoshop, Illustrator, InDesign, CSS

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LANGUAGE SKILLS

Portuguese (Brazilian ) - Native
English - Fluent / Spanish - Midian / French - Basic

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FESTIVALS

2015 - 49th ADCN Lampen Awards - Art Directors Club Nederland - Jury member / illustration craft

2015 - 49th ADCN Lampen Awards - Art Directors Club Nederland - Jury member / brand & communication

2008 CANNES LIONS Young Creative Representative Finland at the Cannes Film Festival Competition

2006 CANNES LIONS Young Creative Representative Brazil at the Cannes Film Festival Competition

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AWARDS WON

CANNES LIONS 2018 - Direct Lions - Art Direction Design - SILVER
YOOX.COM - The Most Exclusive Collection

CANNES LIONS 2018 - Direct Lions - Use of Social Platforms - BRONZE
YOOX.COM - The Most Exclusive Collection

CANNES LIONS 2018 - Creative eCommerce Lions - Sectors retail - SHORTLIST
YOOX.COM - The Most Exclusive Collection

CANNES LIONS 2018 - Media Lions - Data-Driven Targeting - SHORTLIST
YOOX.COM - The Most Exclusive Collection

CANNES LIONS 2017 - Digital Craft Lions - User Experience Design (UX) - SHORTLIST
Play the World - Google Play

WEBBY AWARDS 2017 – Award Winner - ADVERTISING & MEDIA
PRODUCTS & SERVICES - Play the World - Google Play

WEBBY AWARDS 2017 – Award Winner - ADVERTISING & MEDIA
PRODUCTS & SERVICES / Play the World - Google Play

WEBBY AWARDS 2017 - Nomination – VR: Gaming, Interactive, or Real-time (Branded)
"Dress me Up" - Guerlain Paris / La Petit Robe Noir

THE FWA 2017 - Site of the Day - "Dress me Up" - Guerlain Paris / La Petit Robe Noir

CANNES LIONS 2014 - GRAND PRIX FOR GOOD
Sweetie - Terre des Hommes

CANNES LIONS 2014 – Branded Content & Entertainment Lions
Non-Fiction: Online - Branded Entertainment - GOLD
Sweetie - Terre des Hommes

CANNES LIONS 2014 – Cyber Lions - Innovative Use of Technology - Craft - GOLD
Sweetie - Terre des Hommes

CANNES LIONS 2014 – Cyber Lions, Public Health & Safety, Public Awareness Messages - Web Campaign - GOLD
Sweetie - Terre des Hommes

CANNES LIONS 2014 – Cyber Lions, Response/Real-Time Activity (including crowdsourcing) - GOLD
Sweetie - Terre des Hommes

CANNES LIONS 2014 – Cyber Lions, Targeted Conversations at Scale (including social listening and conversational insight)
Social - GOLD
Sweetie - Terre des Hommes

CANNES LIONS 2014 – Cyber Lions, Use of Video - Craft - GOLD
Sweetie - Terre des Hommes

CANNES LIONS 2014 – Direct Lions -Charities
Product & Service - GOLD
Sweetie - Terre des Hommes

CANNES LIONS 2014 – Direct Lions - Use of Digital Marketing
Direct Marketing: Digital & Social - GOLD
Sweetie - Terre des Hommes

CANNES LIONS 2014 – Media Lions - Charities, Public Health & Safety, Public Awareness Messages - GOLD
Sweetie - Terre des Hommes

CANNES LIONS 2014 – PR Lions - Charity & not for Profit
Sectors – GOLD
Sweetie - Terre des Hommes

CANNES LIONS 2014 - Promo & Activation Lions - Online Advertising in a Promotional Campaign - Digital & Social - GOLD
Sweetie - Terre des Hommes

CANNES LIONS 2014 - Promo & Activation Lions - Use of Other Digital Platforms - Digital & Social– GOLD
Sweetie - Terre des Hommes

CANNES LIONS 2014 - Promo & Activation Lions - Charities
Product & Service -SILVER
Sweetie - Terre des Hommes


D&AD 2014- Black Pencil - Sweetie - Terre des Hommes


D&AD 2014- White Pencil - Sweetie - Terre des Hommes


D&AD 2014- Yellow Pencil - Sweetie - Terre des Hommes


SPIN AWARDS 2014- Innovation – GOLD - Sweetie - Terre des Hommes

SPIN AWARDS 2014- Content – GOLD - Sweetie - Terre des Hommes

SPIN AWARDS 2014- Interactive Online Video – GOLD -Sweetie - Terre des Hommes

SPIN AWARDS 2014- Social Media – SILVER - Sweetie - Terre des Hommes

TOMORROW AWARDS - 2014 - Award for Creative Innovation
Sweetie - Terre des Hommes

ADCN 2014 - The Art Directors Club Nederland – Interactive - GRAND PRIX
Sweetie - Terre des Hommes

ADCN 2014 - The Art Directors Club Nederland – Activation - GOLD LAMP
Sweetie - Terre des Hommes

ADCN 2014 - The Art Directors Club Nederland – Integrated - GOLD LAMP
Sweetie - Terre des Hommes

ADCN 2014 - The Art Directors Club Nederland – Interactive - GOLD LAMP
Sweetie - Terre des Hommes

ADCN 2014 - The Art Directors Club Nederland - Best Illustration - SPECIAL AWARD LAMP
Illustrator / Art Director / Type Designer / “Fight your Inner Monkey”
Foundation for Consumer & Safety /Outdoor campaign jury illustration / Agency – Lemz

CANNES LIONS 2013 - SHORTLIST PR Lions / The Label Lottery” / Foundation for Consumer & Safety

CANNES LIONS 2013 - SHORTLIST Direct Lions -Public Awareness Messages / The Label Lottery” / Foundation for Consumer & Safety

CANNES LIONS 2013 - SHORTLIST Direct Lions - Public Health & Safety / The Label Lottery” / Foundation for Consumer & Safety

ADCN 2013 - Gold Lamp at the Art Directors Club Nederland Annual

Art Director / “The Label Lottery” / Foundation for Consumer & Safety / PR / Agency – Lemz


2013 TOMORROW AWARDS - nomination / International award show that celebrates creative innovation
Art Director / “The Label Lottery” / Foundation for Consumer & Safety / Agency – Lemz


2013 EPICA – Silver at Epica International Advertising Awards

Art Director / “The Label Lottery” / Foundation for Consumer & Safety / PR / Agency – Lemz


2012 EUROBEST – 3 nominations at the Eurobest The European Festival of Creativity

Art Director “The Label Lottery” / Foundation for Consumer & Safety / PR / Agency – Lemz


2012 TOMORROW AWARDS - nomination / International award show that celebrates creative innovation
Art Director “IKEA 365 campaign” / Best use of media / IKEA Home furnishings / Agency – Lemz


2012 EPICA – Silver at Epica International Advertising Awards

Art Director “IKEA 365 campaign” / Best use of media / IKEA Home furnishings / Agency – Lemz


2012 EUROBEST – Two x Silver at the Eurobest The European Festival of Creativity

Art Director / “IKEA 365 campaign” / Best use of media / IKEA Home furnishings / Agency – Lemz


2009 CANNES LIONS ACT Responsible Exhibition worldwide

Art Director / “Rain Forest campaign” / WWF World Wildlife Fund / Agency – EuroRSCG Helsinki


2008 GOLDEN DRUM - Silver at Golden Drum International Advertising Festival / Europe.
Art Director / “Rain Forest campaign” / Film / WWF World Wildlife Fund / Agency – EuroRSCG Helsinki


2008 GRAFIA - Bronze + nominations at Vuoden Huiput, Finnish Creative Annual 2007
Art Director / Outdoor / “Flies ” Helsinki Shooting Club / Agency – EuroRSCG Helsinki


2008 GRAFIA - Two Nominations and at Vuoden Huiput, Finnish Creative Annual 2007
Art Director / “Saw” / Alce Bar/ Print / Agency – EuroRSCG Helsinki


2008 GRAFIA - Nomination and at Vuoden Huiput, Finnish Creative Annual 2007
Art Director / Print / “Handmade” / Sant Vacant Shoes - Agency – EuroRSCG Helsinki


2007 CCSP - Merit at the Brazilian Creative Annual 2007
Art Director / “Truck Drivers day “ / Newspaper / Ford Trucks, Ford Motor Company / Agency JWT


2007 CCSP - Merit at the Brazilian Creative Annual, 2007
Art Director / “Bats “ / Outdoor / Batman Begins movie, Warner Bros. Entertainment Inc. / Agency JWT


2007 CCSP - Merit at the Brazilian Creative Annual 2007
Art Director / “Happy 2007 “ / Print / Brilhante, laundry detergent powder, Unilever / Agency JWT


2007 ADC NY - Merit Art Directors Club New York Annual 85th. The best of Visual Communications worldwide
Art Director / “Bird” / Interactive banner / SOS Mata Atlantica / Agency – JWT


2007 M&MONLINE - Bronze at Brazil’s Meio & Mensagem online competition/ MSN.
Art Director / “Bird” / Interactive banner / SOS Mata Atlantica / Agency – JWT


2006 CANNES LIONS - Silver at Cannes Lions International Festival of Creativity

Art Director / “The Paulistano Choir" / Media Lions / Pfizer - Benalet Cough / Agency – JWT


2006 CLIO – Nomination at Clio international advertising awards
Art Director / “Cake” / Outdoor / Kraft Foods, Royal Baking Powder / Agency JWT


2006 CCSP - Gold at the Brazilian Creative Annual

Art Director / “Cake” / Outdoor / Kraft Foods, Royal Baking Powder / Agency JWT


2006 THE NEW YORK FESTIVALS - Gold and Silver in Advertising Annual

Art Director / “Cake” / Outdoor / Kraft Foods, Royal Baking Powder / Agency JWT


2006 ABP - Gold at Brazilian the Brazilian Association of Advertising
Art Director / “Cake” / Outdoor / Kraft Foods, Royal Baking Powder / Agency JWT


2006 THE NEW YORK FESTIVALS - Bronze in Advertising Annual

Art Director / Poster Design / Cadbury-Adams - Halls / Agency JWT


2005 – LIA - 20th annual London International Awards / Nomination
Art Director / film “Girl “ / TV / AA, Alcoholics Anonymous / Agency JWT


2004 ABP - Silver at the Brazilian Association of Advertising

Art Director / “The Fifth Candidate“ / 4 Films TV / APCD, Partnership Against Drugs Association / Agency JWT


2004 FIAP – Bronze at FIAP, Iberoamerican Festival of Advertising
Art Director / “Watch” / Print / Reckitt benckiser - Veet cream / Agency JWT


2004 CCSP - Bronze at the Brazilian Creative Annual, CCSP /
Art Director
“Pulse” / Newspaper / Rolex luxury watches / Agency JWT


2004 CCSP - Four nominations TV at the Brazilian Creative Annual, CCSP
Art Director / “The Fifth candidate “ / TV / APCD, Partnership Against Drugs Association / Agency JWT


2003 – LIA - 19th Annual London International Awards / Nomination
Art Director / “Phone” / print / MASP, Sao Paulo Museum of Art / Agency JWT




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PUBLICATIONS

2013 Newsjacking: The Urgent Genius of Real-time Advertising. / book
Art Director / “IKEA 365 campaign” / IKEA Home furnishings / Agency – Lemz


2011 Contagious - Contagious Magazine Issue 28/Q3
Art Director / “IKEA 365 campaign” / IKEA Home furnishings / Agency – Lemz


2009 Source Magazine, The Photographic Revew Spring 2009 ISSUE 58.
Art Director / “Made of your greatest moments” / Canon Europe DSLR 2H08 / Agency – Dentsu


2007 - Finnish Creative Annual 2007 GRAFIA / Vuoden Huiput, Tree Nominations
Art Director / Poster / “Flies ” Helsinki Shooting Club / Agency – EuroRSCG


2007 - Finnish Creative Annual 2007 GRAFIA / Vuoden Huiput, Nomination
Art Director / Print / “Saw” Alce Bar / Agency – EuroRSCG


2007 - Finnish Creative Annual 2007 GRAFIA / Vuoden Huiput, Two Nominations
Art Director / Print / “Hand Made” Saint Vacant Shoes / Agency – EuroRSCG


2007 - CCSP - Brazilian Creative Annual 30º / nomination
Art Director / “Happy 2007 “ / Print / Brilhante, laundry detergent powder, Unilever / Agency JWT


2007 - CCSP - Brazilian Creative Annual 30º / nomination
Art Director / “Truck Drivers day “ / Newspaper / Ford Trucks, Ford Motor Company / Agency JWT


2007 - CCSP - Brazilian Creative Annual 30º / nomination
Art Director / “Bats “ / Outdoor / Batman Begins movie, Warner Bros. Entertainment Inc. / Agency JWT


2007 - CCSP - Brazilian Creative Annual 29º / nomination
Art Director / “Happy 2007 “ / Print / Brilhante, laundry detergent powder, Unilever / Agency JWT


2006 GUERRILLA ADVERTISING / Book : Unconventional Brand Communication/
Art Director / “Cake” / Outdoor / Kraft Foods, Royal Baking Powder / Agency JWT


2006 Revista Pasta - Portfolio Magazine #01, CCSP
Art Director / “babysitters” / Print / / Pfizer - Bepantol Cream / Agency – JWT


2006 Revista Pasta - Portfolio Magazine #01, CCSP
Art Director / “Hug” / Print / Pfizer - Bepantol Cream / Agency – JWT


2006 Revista Pasta - Portfolio Magazine #01, CCSP
Art Director / “Truck Drivers day“ Newspaper / Ford Trucks, Ford Motor Company / Agency JWT


2005 CA - Communication Arts Magazine. 46th Annual Advertising.
Art Director / “Cake” / Outdoor / Kraft Foods, Royal Baking Powder / Agency JWT


2005 Archive Magazine – Special edition - 200 Best AD Photographs, wordwide.
Art Director / “Hands “ Poster / APCD, Partnership Against Drugs Association / Agency JWT


2005 Neil French’s WPP Book
Art Director / “Cake” / Outdoor / Kraft Foods, Royal Baking Powder / Agency JWT


2004 - 20th Annual London International Awards / Nomination
Art Director / “Girl “ / TV / AA, Alcoholics Anonymous / Agency JWT


2004 -Brazilian Creative Annual, CCSP 28º / Four nominations TV
Art Director / “The Fifth candidate “ / TV / APCD, Partnership Against Drugs Association / Agency JWT


2003 - 19th Annual London International Awards / Nomination
Art Director / “Phone” / print / MASP, Sao Paulo Museum of Art / Agency JWT


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ART EXHIBITIONS & PUBLICATIONS

SNIFFING EUROPE - JAPAN - 2017/4/26 - アートエキシビジョン in ヨーロッパ:
「The Red Mice District」Vroom&Varossieauにて開催中!

HOOP DOOP MAGAZINE - October 11, 2016 - The Red Mice District

WIDEWALLS - March 21, 2016 - Luiz Risi - Illustration & Design

WIDEWALLS - December 10, 2016 - Sexy Rats are Invading the Streets! An Interview with Luiz Risi

JUXTAPOZ - January 02, 2017 - The Red Mice District by Luiz Risi

THE RED MICE DISTRICT - Nov 2016 to Jan 2017 - Solo Exhibition
Vroom & Varossieau Urban Contemporary Art, Amsterdam.

FOR REAL ART FAIR 2017 -Vroom & Varossieau - Amsterdam - THE RED MICE DISTRICT

ART FAIR PARIS - 2017 -Vroom & Varossieau - Paris -
THE RED MICE DISTRICT

PICTORIA - The Best Contemporary Illustrators Worldwide - Crooks Press, Australia / February, 2018

ZUPI MAGAZINE - ART ISSUE 47 / August 2015 / contemporary art and creative magazine made
in Brazil distributed worldwide. zupi.com.br


2014 - URBAN ART FESTIVAL AMSTERDAM - group show - 4bid Gallery - Amsterdam


Cute Graffiti Book - Front cover - (collaboration with the London Police) - Monsa Publications / Barcelona 2013


Aug 2013 - Sep 2014 - Working at The London Police Studio - Amsterdam


2011 The Treehouse Show, Solo exhibition at the American Book Center Treehouse Galery / Mar-Apr

2011 Elephant The arts & Visual culture magazine - Issue 06
Heart On Stage / The Treehouse Show, Solo exibithion at the American Book Center Treehouse Gallery


2011 Time Out Amsterdam. March 2011 - The city's best arts, culture, and entertainment magazine.


2009 ABC Urban Arts Festival Amsterdam / group show

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SITES & BLOGS & Publications:


FORBES.com - Yoox Launches Ephemeral And Exclusive Shoppable Videos On Youtube / Nov 22, 2017

BBC world NEWS - Sweetie

CNN - Sweetie

CARGO - Site featured at the cargocollective.com (featured sites)

FFFOUND - Work featured at the ffffound.com site

BRIGHT- Work featured at bright.nl

WELOVETYPOGRAPHY - Work featured at the welovetypography.com site

MEDIAMATIK - Work featured at the mediamatik.net

THE METHOD CASE - Work featured at themethodcase.com

AMSTERDAM NOW - Work featured at amsterdamnow.com

CURIOOS - Work featured at curioos.com

BETWEENSTUDIO - Work featured at betweenstudio.tumblr.com

CRIACAO CRIATIVOS - Work featured at facebook.com/criacaocriativos

YEWKNEE - Work featured at yewknee.com

DESIGNSPIRATION - Work featured at designspiration.net

SSBA-SALON - Work featured at ssba-salon.nl

WEHEARTIT - Work featured at weheartit.com

INDULGY - Work featured at indulgy.com

ADVERS - Work featured at advers.com

WEANDTHECOLOR - Work featured at weandthecolor.com

FANCY - Work featured at fancy.com

CHINAVISUAL - Work featured at chinavisual.com

FORGOTTEN-HOPES - Work featured at forgotten-hopes.com

JAZJAZ - Work featured at jazjaz.net


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CLIENT LIST:

GOOGLE
YOOX.com / Coca-Cola / Google Play / Guerlain
Toyota / Hyundai / Mondelez
Chanel / Christian DIOR / Henessey / Jeep
Alfa Romeo / L'Oreal / Disney Pixar / Vodafone / Opel
Okley / Ray-Ban / Warner Brothers Studios

FHV BBDO - AMSTERDAM
Hi telecom
G-Star RAW

LEMZ AMSTERDAM
StaatLoterij - The Netherlands
Ikea - The Netherlands
Chiquita - pan Euro
MTV - Nickelodeon - The Netherlands
Sansung - The Netherlands
Doctors Without Borders - The Netherlands
Foundation for Consumer & Safety - The Netherlands
KLM - The Netherlands
ANWB - The Netherlands


PUBLICIS , ROME
The Coca-Cola company / Burn - pan Euro

STRAWBERRYFROG, AMSTERDAM
Procter & Gamble / Pampers - pan Euro
Flower Bureau - pan Euro

BBDO, MOSKOW
The Moscow News

DENTSU, AMSTERDAM
Canon Europe – pan Euro

EURO RSCG, HELSINKI
WWF - Scandinavia
Danone / LU - Finland
Nokia - Europe
Helsinki Shooting Club - Finand

OGILVY - SAO PAULO
Unilever - Hellmann's - Latinamerica

DRAFT - FCB - SAO PAULO
Nestle / Ninho Soleil Yogurt - Brazil
BMW / Motorcycles - Brazil
Disney Channel - Brazil

JWT - SAO PAULO
Nestle/ Chocolates / Baby Food – Latinamerica
Ford Motors / Forbes / Benalet / Unilever - Knoor / Reckitt Benckiser / Craft Foods / Adams /