Luiz Risi
Creative Director
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I am a Creative Director, multidisciplinary designer, problem solver, Illustrator and filmmaker focused on innovation at the intersection of art, digital tech and culture. As a creative leader I’ve been responsible for building inclusive teams that promote creativity and enable agencies to reach their full potential. I’m from Rio de Janeiro, Brazil and graduated in Graphic Design & Visual Communication in Sao Paulo. With a 20+ year career in advertising I’ve been working across cultures on five continents, being based in Helsinki, Paris, Milan, Moscow and Amsterdam. As a creative thinker I’ve worked on numerous digital, ATL and integrated campaigns for many international brands and my work has been recognised by Cannes Lions, D&AD, ArtDirectors Club, the FWA, Webby Awards and many more.
ex_Creative Lead @ GOOGLE
ex_ECD @VML
ex_ECD @ GREY
GP + 17X @ Cannes Lions
Black and White Pencil @ D&AD
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EDUCATION
1999 – 2003 University of Fine Arts - Belas Artes, Sao Paulo, Brazil
Graduation in Industrial Design & Graphic Design : Graphic Communications
1995 – 1997 Panamericana School of Art & Design, Sao Paulo, Brazil
Specialization degree in Graphic Design, Illustration & Photography / Industrial Design
2003 SENAI National Service of Industrial Learning
Specialization degree - Graphic production
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WORK HISTORY
Jan 2021 - Present
RISI Enterprises - Self-employed / Creative Director
Dec 2019 - Jan 2021
VMLY&R, London / Executive Creative Director
Feb 2019 - Dec 2019
GREY, Moscow / Executive Creative Director
Apr 2018 - Feb 2019
GOOGLE , Milano / Creative Lead
Nov 2014 -Apr 2018
GOOGLE , Paris / Creative Lead
Jul 2014 - Sep 2014
FHV BBDO, Netherlands / Head of Arts
Feb 2010 - Jul 2014
HAVAS Lemz, Amsterdam
Art Director and 8 months as the Head of Arts
Aug 2013 - Sep 2014
The London Police Studio / Illustrator
Nov 2009 – Dec 2009
Publicis Italy, Rome / Freelance Art Director
Oct 2009 – Nov 2009
BBDO, Moscow, Freelance Art Director
Aug 2009 – Sep 2009
Strawberryfrog Amsterdam / Freelance Art Director
May 2008 – Aug 2009
Dentsu, Amsterdam / Art Director
Jan 2007 – May 2008
HAVAS - Euro RSCG Helsinki, Finland / Art Director
Jul 2006 – Dec 2006
Ogilvy Sao Paulo, Brazil / Art Director
Jan 2006 – Jul 2006
Draft FCB Sao Paulo, Brazil / Art Director
Nov 1999 - Dec 2005
JWT Sao Paulo, Brazil / Art Director
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SOFTWARE SKILLS
Photoshop, Illustrator, InDesign, CSS
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LANGUAGE SKILLS
Portuguese (Brazilian ) - Native
English - Fluent / Spanish - Midian
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FESTIVALS
2015 - 49th ADCN Lampen Awards - Art Directors Club Nederland - Jury member / illustration craft
2015 - 49th ADCN Lampen Awards - Art Directors Club Nederland - Jury member / brand & communication
2008 CANNES LIONS Young Creative Representative Finland at the Cannes Film Festival Competition
2006 CANNES LIONS Young Creative Representative Brazil at the Cannes Film Festival Competition
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AWARDS WON
CANNES LIONS 2018 - Direct Lions - Art Direction Design - SILVER
YOOX.COM - The Most Exclusive Collection
CANNES LIONS 2018 - Direct Lions - Use of Social Platforms - BRONZE
YOOX.COM - The Most Exclusive Collection
CANNES LIONS 2018 - Creative eCommerce Lions - Sectors retail - SHORTLIST
YOOX.COM - The Most Exclusive Collection
CANNES LIONS 2018 - Media Lions - Data-Driven Targeting - SHORTLIST
YOOX.COM - The Most Exclusive Collection
CANNES LIONS 2017 - Digital Craft Lions - User Experience Design (UX) - SHORTLIST
Play the World - Google Play
WEBBY AWARDS 2017 – Award Winner - ADVERTISING & MEDIA
PRODUCTS & SERVICES - Play the World - Google Play
WEBBY AWARDS 2017 – Award Winner - ADVERTISING & MEDIA
PRODUCTS & SERVICES / Play the World - Google Play
WEBBY AWARDS 2017 - Nomination – VR: Gaming, Interactive, or Real-time (Branded)
"Dress me Up" - Guerlain Paris / La Petit Robe Noir
THE FWA 2017 - Site of the Day - "Dress me Up" - Guerlain Paris / La Petit Robe Noir
CANNES LIONS 2014 - GRAND PRIX FOR GOOD
Sweetie - Terre des Hommes
CANNES LIONS 2014 – Branded Content & Entertainment Lions
Non-Fiction: Online - Branded Entertainment - GOLD
Sweetie - Terre des Hommes
CANNES LIONS 2014 – Cyber Lions - Innovative Use of Technology - Craft - GOLD
Sweetie - Terre des Hommes
CANNES LIONS 2014 – Cyber Lions, Public Health & Safety, Public Awareness Messages - Web Campaign - GOLD
Sweetie - Terre des Hommes
CANNES LIONS 2014 – Cyber Lions, Response/Real-Time Activity (including crowdsourcing) - GOLD
Sweetie - Terre des Hommes
CANNES LIONS 2014 – Cyber Lions, Targeted Conversations at Scale (including social listening and conversational insight)
Social - GOLD
Sweetie - Terre des Hommes
CANNES LIONS 2014 – Cyber Lions, Use of Video - Craft - GOLD
Sweetie - Terre des Hommes
CANNES LIONS 2014 – Direct Lions -Charities
Product & Service - GOLD
Sweetie - Terre des Hommes
CANNES LIONS 2014 – Direct Lions - Use of Digital Marketing
Direct Marketing: Digital & Social - GOLD
Sweetie - Terre des Hommes
CANNES LIONS 2014 – Media Lions - Charities, Public Health & Safety, Public Awareness Messages - GOLD
Sweetie - Terre des Hommes
CANNES LIONS 2014 – PR Lions - Charity & not for Profit
Sectors – GOLD
Sweetie - Terre des Hommes
CANNES LIONS 2014 - Promo & Activation Lions - Online Advertising in a Promotional Campaign - Digital & Social - GOLD
Sweetie - Terre des Hommes
CANNES LIONS 2014 - Promo & Activation Lions - Use of Other Digital Platforms - Digital & Social– GOLD
Sweetie - Terre des Hommes
CANNES LIONS 2014 - Promo & Activation Lions - Charities
Product & Service -SILVER
Sweetie - Terre des Hommes
D&AD 2014- Black Pencil - Sweetie - Terre des Hommes
D&AD 2014- White Pencil - Sweetie - Terre des Hommes
D&AD 2014- Yellow Pencil - Sweetie - Terre des Hommes
SPIN AWARDS 2014- Innovation – GOLD - Sweetie - Terre des Hommes
SPIN AWARDS 2014- Content – GOLD - Sweetie - Terre des Hommes
SPIN AWARDS 2014- Interactive Online Video – GOLD -Sweetie - Terre des Hommes
SPIN AWARDS 2014- Social Media – SILVER - Sweetie - Terre des Hommes
TOMORROW AWARDS - 2014 - Award for Creative Innovation
Sweetie - Terre des Hommes
ADCN 2014 - The Art Directors Club Nederland – Interactive - GRAND PRIX
Sweetie - Terre des Hommes
ADCN 2014 - The Art Directors Club Nederland – Activation - GOLD LAMP
Sweetie - Terre des Hommes
ADCN 2014 - The Art Directors Club Nederland – Integrated - GOLD LAMP
Sweetie - Terre des Hommes
ADCN 2014 - The Art Directors Club Nederland – Interactive - GOLD LAMP
Sweetie - Terre des Hommes
ADCN 2014 - The Art Directors Club Nederland - Best Illustration - AWARD LAMP
Illustrator / Art Director / Type Designer / “Fight your Inner Monkey”
Foundation for Consumer & Safety /Outdoor campaign jury illustration / Agency – Lemz
CANNES LIONS 2013 - SHORTLIST PR Lions / The Label Lottery” / Foundation for Consumer & Safety
CANNES LIONS 2013 - SHORTLIST Direct Lions -Public Awareness Messages / The Label Lottery” / Foundation for Consumer & Safety
CANNES LIONS 2013 - SHORTLIST Direct Lions - Public Health & Safety / The Label Lottery” / Foundation for Consumer & Safety
ADCN 2013 - Gold Lamp at the Art Directors Club Nederland Annual
Art Director / “The Label Lottery” / Foundation for Consumer & Safety / PR / Agency – Lemz
2013 TOMORROW AWARDS - nomination / International award show that celebrates creative innovation
Art Director / “The Label Lottery” / Foundation for Consumer & Safety / Agency – Lemz
2013 EPICA – Silver at Epica International Advertising Awards
Art Director / “The Label Lottery” / Foundation for Consumer & Safety / PR / Agency – Lemz
2012 EUROBEST – 3 nominations at the Eurobest The European Festival of Creativity
Art Director “The Label Lottery” / Foundation for Consumer & Safety / PR / Agency – Lemz
2012 TOMORROW AWARDS - nomination / International award show that celebrates creative innovation
Art Director “IKEA 365 campaign” / Best use of media / IKEA Home furnishings / Agency – Lemz
2012 EPICA – Silver at Epica International Advertising Awards
Art Director “IKEA 365 campaign” / Best use of media / IKEA Home furnishings / Agency – Lemz
2012 EUROBEST – Two x Silver at the Eurobest The European Festival of Creativity
Art Director / “IKEA 365 campaign” / Best use of media / IKEA Home furnishings / Agency – Lemz
2009 CANNES LIONS ACT Responsible Exhibition worldwide
Art Director / “Rain Forest campaign” / WWF World Wildlife Fund / Agency – EuroRSCG Helsinki
2008 GOLDEN DRUM - Silver at Golden Drum International Advertising Festival / Europe.
Art Director / “Rain Forest campaign” / Film / WWF World Wildlife Fund / Agency – EuroRSCG Helsinki
2008 GRAFIA - Bronze + nominations at Vuoden Huiput, Finnish Creative Annual 2007
Art Director / Outdoor / “Flies ” Helsinki Shooting Club / Agency – EuroRSCG Helsinki
2008 GRAFIA - Two Nominations and at Vuoden Huiput, Finnish Creative Annual 2007
Art Director / “Saw” / Alce Bar/ Print / Agency – EuroRSCG Helsinki
2008 GRAFIA - Nomination and at Vuoden Huiput, Finnish Creative Annual 2007
Art Director / Print / “Handmade” / Sant Vacant Shoes - Agency – EuroRSCG Helsinki
2007 CCSP - Merit at the Brazilian Creative Annual 2007
Art Director / “Truck Drivers day “ / Newspaper / Ford Trucks, Ford Motor Company / Agency JWT
2007 CCSP - Merit at the Brazilian Creative Annual, 2007
Art Director / “Bats “ / Outdoor / Batman Begins movie, Warner Bros. Entertainment Inc. / Agency JWT
2007 CCSP - Merit at the Brazilian Creative Annual 2007
Art Director / “Happy 2007 “ / Print / Brilhante, laundry detergent powder, Unilever / Agency JWT
2007 ADC NY - Merit Art Directors Club New York Annual 85th. The best of Visual Communications worldwide
Art Director / “Bird” / Interactive banner / SOS Mata Atlantica / Agency – JWT
2007 M&MONLINE - Bronze at Brazil’s Meio & Mensagem online competition/ MSN.
Art Director / “Bird” / Interactive banner / SOS Mata Atlantica / Agency – JWT
2006 CANNES LIONS - Silver at Cannes Lions International Festival of Creativity
Art Director / “The Paulistano Choir" / Media Lions / Pfizer - Benalet Cough / Agency – JWT
2006 CLIO – Nomination at Clio international advertising awards
Art Director / “Cake” / Outdoor / Kraft Foods, Royal Baking Powder / Agency JWT
2006 CCSP - Gold at the Brazilian Creative Annual
Art Director / “Cake” / Outdoor / Kraft Foods, Royal Baking Powder / Agency JWT
2006 THE NEW YORK FESTIVALS - Gold and Silver in Advertising Annual
Art Director / “Cake” / Outdoor / Kraft Foods, Royal Baking Powder / Agency JWT
2006 ABP - Gold at Brazilian the Brazilian Association of Advertising
Art Director / “Cake” / Outdoor / Kraft Foods, Royal Baking Powder / Agency JWT
2006 THE NEW YORK FESTIVALS - Bronze in Advertising Annual
Art Director / Poster Design / Cadbury-Adams - Halls / Agency JWT
2005 – LIA - 20th annual London International Awards / Nomination
Art Director / film “Girl “ / TV / AA, Alcoholics Anonymous / Agency JWT
2004 ABP - Silver at the Brazilian Association of Advertising
Art Director / “The Fifth Candidate“ / 4 Films TV / APCD, Partnership Against Drugs Association / Agency JWT
2004 FIAP – Bronze at FIAP, Iberoamerican Festival of Advertising
Art Director / “Watch” / Print / Reckitt benckiser - Veet cream / Agency JWT
2004 CCSP - Bronze at the Brazilian Creative Annual, CCSP / Art Director
“Pulse” / Newspaper / Rolex luxury watches / Agency JWT
2004 CCSP - Four nominations TV at the Brazilian Creative Annual, CCSP
Art Director / “The Fifth candidate “ / TV / APCD, Partnership Against Drugs Association / Agency JWT
2003 – LIA - 19th Annual London International Awards / Nomination
Art Director / “Phone” / print / MASP, Sao Paulo Museum of Art / Agency JWT
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PUBLICATIONS
2013 Newsjacking: The Urgent Genius of Real-time Advertising. / book
Art Director / “IKEA 365 campaign” / IKEA Home furnishings / Agency – Lemz
2011 Contagious - Contagious Magazine Issue 28/Q3
Art Director / “IKEA 365 campaign” / IKEA Home furnishings / Agency – Lemz
2009 Source Magazine, The Photographic Revew Spring 2009 ISSUE 58.
Art Director / “Made of your greatest moments” / Canon Europe DSLR 2H08 / Agency – Dentsu
2007 - Finnish Creative Annual 2007 GRAFIA / Vuoden Huiput, Tree Nominations
Art Director / Poster / “Flies ” Helsinki Shooting Club / Agency – EuroRSCG
2007 - Finnish Creative Annual 2007 GRAFIA / Vuoden Huiput, Nomination
Art Director / Print / “Saw” Alce Bar / Agency – EuroRSCG
2007 - Finnish Creative Annual 2007 GRAFIA / Vuoden Huiput, Two Nominations
Art Director / Print / “Hand Made” Saint Vacant Shoes / Agency – EuroRSCG
2007 - CCSP - Brazilian Creative Annual 30º / nomination
Art Director / “Happy 2007 “ / Print / Brilhante, laundry detergent powder, Unilever / Agency JWT
2007 - CCSP - Brazilian Creative Annual 30º / nomination
Art Director / “Truck Drivers day “ / Newspaper / Ford Trucks, Ford Motor Company / Agency JWT
2007 - CCSP - Brazilian Creative Annual 30º / nomination
Art Director / “Bats “ / Outdoor / Batman Begins movie, Warner Bros. Entertainment Inc. / Agency JWT
2007 - CCSP - Brazilian Creative Annual 29º / nomination
Art Director / “Happy 2007 “ / Print / Brilhante, laundry detergent powder, Unilever / Agency JWT
2006 GUERRILLA ADVERTISING / Book : Unconventional Brand Communication/
Art Director / “Cake” / Outdoor / Kraft Foods, Royal Baking Powder / Agency JWT
2006 Revista Pasta - Portfolio Magazine #01, CCSP
Art Director / “babysitters” / Print / / Pfizer - Bepantol Cream / Agency – JWT
2006 Revista Pasta - Portfolio Magazine #01, CCSP
Art Director / “Hug” / Print / Pfizer - Bepantol Cream / Agency – JWT
2006 Revista Pasta - Portfolio Magazine #01, CCSP
Art Director / “Truck Drivers day“ Newspaper / Ford Trucks, Ford Motor Company / Agency JWT
2005 CA - Communication Arts Magazine. 46th Annual Advertising.
Art Director / “Cake” / Outdoor / Kraft Foods, Royal Baking Powder / Agency JWT
2005 Archive Magazine – Special edition - 200 Best AD Photographs, wordwide.
Art Director / “Hands “ Poster / APCD, Partnership Against Drugs Association / Agency JWT
2005 Neil French’s WPP Book
Art Director / “Cake” / Outdoor / Kraft Foods, Royal Baking Powder / Agency JWT
2004 - 20th Annual London International Awards / Nomination
Art Director / “Girl “ / TV / AA, Alcoholics Anonymous / Agency JWT
2004 -Brazilian Creative Annual, CCSP 28º / Four nominations TV
Art Director / “The Fifth candidate “ / TV / APCD, Partnership Against Drugs Association / Agency JWT
2003 - 19th Annual London International Awards / Nomination
Art Director / “Phone” / print / MASP, Sao Paulo Museum of Art / Agency JWT
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ART EXHIBITIONS & PUBLICATIONS
PICTORIA - The Best Contemporary Illustrators Worldwide Book
CAPSULES BOOK , Australia / February, 2018
SNIFFING EUROPE - JAPAN - 2017/4/26 - アートエキシビジョン in ヨーロッパ：
The Red Mice District」Vroom&Varossieau にて開催中！
HOOP DOOP MAGAZINE - October 11, 2016 - The Red Mice District
WIDEWALLS - March 21, 2016 - Luiz Risi - Illustration & Design
WIDEWALLS - December 10, 2016 - Sexy Rats are Invading the Streets! An Interview with Luiz Risi
JUXTAPOZ - January 02, 2017 - The Red Mice District by Luiz Risi
THE RED MICE DISTRICT - Nov 2016 to Jan 2017 - Solo Exhibition
Vroom & Varossieau Urban Contemporary Art, Amsterdam.
FOR REAL ART FAIR 2017 - Vroom & Varossieau - Amsterdam - THE RED MICE DISTRICT
ART FAIR PARIS - 2017 -Vroom & Varossieau - Paris -THE RED MICE DISTRICT
ZUPI MAGAZINE - ART ISSUE 47 / August 2015 / contemporary art and creative magazine made
in Brazil distributed worldwide. zupi.com.br
2014 - URBAN ART FESTIVAL AMSTERDAM - group show - 4bid Gallery - Amsterdam
CUTE GRAFFITI - Front cover - (collaboration with the London Police)
Monsa Publications / Barcelona 2013
Aug 2013 - Sep 2014 - Working at The London Police Studio - Amsterdam
2011 The Treehouse Show, Solo exhibition at the American Book Center Treehouse Galery / Mar-Apr
2011 Elephant The arts & Visual culture magazine - Issue 06
Heart On Stage / The Treehouse Show, Solo exibithion at the American Book Center Treehouse Gallery
2011 Time Out Amsterdam. March 2011 - The city's best arts, culture, and entertainment magazine.
2009 ABC Urban Arts Festival Amsterdam / group show
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PUBLICATIONS
FORBES.com - Yoox Launches Ephemeral And Exclusive Shoppable Videos On Youtube / Nov 22, 2017
BBC world NEWS - Sweetie
CNN - Sweetie
CARGO - Site featured at the cargocollective.com (featured sites)
FFFOUND - Work featured at the ffffound.com site
BRIGHT- Work featured at bright.nl
WELOVETYPOGRAPHY - Work featured at the welovetypography.com site
MEDIAMATIK - Work featured at the mediamatik.net
THE METHOD CASE - Work featured at themethodcase.com
AMSTERDAM NOW - Work featured at amsterdamnow.com
CURIOOS - Work featured at curioos.com
BETWEENSTUDIO - Work featured at betweenstudio.tumblr.com
CRIACAO CRIATIVOS - Work featured at facebook.com/criacaocriativos
YEWKNEE - Work featured at yewknee.com
DESIGNSPIRATION - Work featured at designspiration.net
SSBA-SALON - Work featured at ssba-salon.nl
WEHEARTIT - Work featured at weheartit.com
INDULGY - Work featured at indulgy.com
ADVERS - Work featured at advers.com
WEANDTHECOLOR - Work featured at weandthecolor.com
FANCY - Work featured at fancy.com
CHINAVISUAL - Work featured at chinavisual.com
FORGOTTEN-HOPES - Work featured at forgotten-hopes.com
JAZJAZ - Work featured at jazjaz.net
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CLIENT LIST
VML
Lavazza / Co:Labs
Vuse / McLaren
GREY
Atlas DNA / Mastercard / Volvo
Tele2 mobile / LG / Procter & Gamble - Gillete
Google Arts&Culture / Youtube
YOOX.com / Coca-Cola / Google Play / Guerlain
Toyota / Hyundai / Mondelez
Chanel / Christian DIOR / Henessey / Jeep
Alfa Romeo / L'Oreal / Disney Pixar / Vodafone / Opel
Okley / Ray-Ban / Warner Brothers Studios
FHV BBDO - AMSTERDAM
Hi telecom
G-Star RAW
LEMZ AMSTERDAM
StaatLoterij - The Netherlands
IKEA - The Netherlands
Chiquita - Pan Euro
MTV - Nickelodeon - The Netherlands
Sansung - The Netherlands
Doctors Without Borders - The Netherlands
Foundation for Consumer & Safety - The Netherlands
KLM - The Netherlands
ANWB - The Netherlands
PUBLICIS , ROME
The Coca-Cola company / Burn
STRAWBERRYFROG, AMSTERDAM
Procter & Gamble / Pampers
Flower Bureau - pan Euro
BBDO, MOSKOW
The Moscow News
DENTSU, AMSTERDAM
Canon Europe
EURO RSCG, HELSINKI
WWF - Scandinavia
Danone / LU - Finland
Nokia - Europe
Helsinki Shooting Club - Finand
OGILVY - SAO PAULO
Unilever - Hellmann's Latinamerica
DRAFT - FCB - SAO PAULO
Nestle / Ninho Soleil Yogurt - Brazil
BMW / Motorcycles - Brazil
Disney Channel - Brazil
JWT - SAO PAULO
Nestle Chocolates / Nestle Baby Food / AA
Ford Motors / Forbes / Pfizer - Benalet / Unilever - Knoor
Reckitt Benckiser / Craft Foods / Adams