GUERLAIN
DRESS ME UP



“Dress me Up” is an interactive Virtual Reality experience made for mobile. Using Google Spotlight Stories, artists Kuntzel+Deygas created an adventure of unexpected discovery in the universe of Guerlain’s La Petite Robe Noire. The launch of the new fragrance 'Bleu' for Guerlain. La Petit Robe Noire (The Little Black Dress) wa to be launched into digital space.To tell her story we chose Google Spotlight Stories (a dynamic interactive story telling platform) where the user controls the the action.This was first ever branded content piece on the platform. It was the perfect medium to take our tech savvy audience on an exiting journey of bringing Parisian chic to the world through unexpected discoveries. Role: Creative Lead


     















RECOGNITION:THE FWA - SITE OF THE DAY • 2017 WEBBY AWARDS - Nominee • VR: Gaming, Interactive, or Real-time (Branded)