Royal Baking Powder
Kraft Foods Group Inc.



Royal Baking Powder ( Ingredient that causes cakes or breads to rise) "Really Big Cake Billboard". Taking over two huge walls of this bizarre-shaped building and making it look as it's a cross-section of a massive cake. This campaign instantly turned the building into a landmark and a talking point, while staying relevant to the product. Role; Creative Director / Art Director




The size of the ad published in the magazine was bigger than the magazine itself.




RECOGNITION: Gold and Silver at The New York Festivals / Gold at the Brazilian Creative Annual/ Gold at the Brazilian Association of advertising / 46th Communication Arts Magazine/ Neil French's WPP Book / Guerrila Advertising Book / Unconventional Brand Communication / Nomination at the Clio awards.