ROYAL BAKING POWDER
Royal Baking Powder Kraft Foods Group Inc. ( Ingredient that causes cakes or breads to rise) . “ Really Big Cake Billboard ” Taking over two huge walls of this bizarre-shaped building and making it look as it's a cross-section of a massive cake. This campaign instantly turned the building into a landmark and a talking point, while staying relevant to the product. Role: Creative / Art Director
Print ad Insert published in a bigger size than the actual magazine.
RECOGNITION: Gold and Silver at The New York Festivals / Gold at the Brazilian Creative Annual/ Gold at the Brazilian Association of advertising / 46th Communication Arts Magazine/ Neil French's WPP Book / Guerrila Advertising Book / Unconventional Brand Communication / Nomination at the Clio awards.