STATE LOTTERY



To incentivize lottery ticket sales during Christmas, we created a platform that allowed people to share wit their loved ones what they'd spend the money on if they won.




As you chatted with the bot, a mechanical arm would draw a one-of-a-kind lottery ticket that was sent to the user as a time-lapse video to be sent to the person they'd like to give a nice gift. More than 100.000 people created and shared their customized lottery ticket.




Staatsloterij / The State Lottery - Create and send a personalized wish lottery ticket to a friend or loved one by chatting in real time with a drawing robot arm. Website: staatsloterij.nl/wenslo Role: Art Director