STIKITOS
by YouTube



For the YouTube Annual event we created a fake product that would appeal to our audience and convinced them to buy it using nothing but YouTube ads. To get a stronger response from advertisers, we revealed the whole charade on stage, in front of the whole industry. This was more than a marketing stunt. For the first time, the event was connected from beginning to end by a real case. And advertisers played a crucial role in it. Role: Creative Director / Art Director