SWEETIE
TERRE DES HOMMES

Terre des Hommes ( International organization for children’s aid). To raise international awareness, to show how easy it is to catch and identify predators, and to pressure governments to take action, we created ‘Sweetie,’ an interactive 3D model that looks and moves like a real 10-year-old Filipino girl. Over the course of just 10 weeks, we used Sweetie as a disguise to catch in the act and trace the identities of 1,000 online predators from 71 countries. Then we handed those identities and the evidence we collected to Interpol during an international press conference we organized in The Hague. Role: Art Director


    

Recognition : CANNES LIONS 2014 - GRAND PRIX FOR GOOD / CANNES 2014 - 13X GOLD LIONS; 1X SILVER, 2X Shortlist / D&AD 2014- Black Pencil / D&AD 2014- White Pencil / SPIN AWARDS 2014, 3X GOLD 1 Silver / TOMORROW AWARDS - 2014 Winner / ADCN 2014 - The Art Directors Club Nederland Interactive GRAND PRIX & 3 Gold Lamps.