One-off designer pieces only available in YouTube pre-rolls. Skip them and you’ll miss them. YOOX is a online retailer for luxury brands. The Most Exclusive Collection is made up of one-off luxury items from Yoox, available exclusively in YouTube pre-roll ads. Viewers have just 15 seconds to buy an item before it’s destroyed by a series of bizarre and beautiful animated 3D contraptions There’s no re-watching and no searching on — once it’s gone, it’s gone. Role: Creative Director

RECOGNITION: CANNES LIONS 2018 - SILVER LION Direct - Art Direction Design / CANNES LIONS 2018 - BRONZE LION Direct - Use of Social Platforms CANNES LIONS 2018 - SHORTLIST Creative eCommerce - Sectors retail / CANNES LIONS 2018 - SHORTLIST Media - Data-Driven Targetin / PUBLICATIONS: / Contagious Magazine / ADWEEK / CREATIVE REVIEW / CAMPAIN Japan / Little Black Book / W&V